The Extension Showdown: Companies Owning The TLDs of Their Brands

By:
Andrew Richard
January 27, 2025
5 min read

The Dot-Com Showdown: Brands Owning Their TLDs

Ever wonder how brands flex their digital muscles? Well, some of the big names have taken it up a notch by owning their very own top-level domains (TLDs). Yep, they’ve gone beyond dot-com and claimed their corner of the internet with a dot-[brand]. Let’s dive into this internet turf war with ten heavyweights who’ve staked their claim in the TLD game.

1. Amazon (.amazon)

Amazon went full Tarzan to secure the .amazon TLD. Swinging through a jungle of objections from Amazon region countries, they eventually bagged it. Now, they’ve got a URL jungle gym to play on, though we’re still waiting to see if they’ll launch anything wild on it.

2. Google (.google)

Google isn’t just googling around; they own .google. And because one TLD wasn’t enough, they also nabbed .goog, .gle, and .youtube. They’re practically the landlords of the internet, with their digital empire expanding faster than you can say, “Let me Google that.”

3. Apple (.apple)

Apple doesn’t fall far from the tree with .apple. While they own it, they’re keeping it pretty low-key. Maybe they’re just waiting for the right moment to drop a shiny new site. You know Apple—they like their big reveals.

4. Microsoft (.microsoft)

Microsoft isn’t just about Windows and Office; they’ve got .microsoft too. It’s like the digital extension of their brand. Imagine visiting help.microsoft instead of searching through endless forums. Now that’s a window of opportunity.

5. BMW (.bmw)

BMW is cruising with the .bmw TLD. It’s sleek, it’s stylish, it’s...well, very BMW. They’re probably using it to park all their fancy digital content. Fasten your seatbelts, the digital autobahn just got an upgrade.

6. Booking (.booking)

Booking.com went and did it—they booked .booking. No more dot-com necessary. It’s direct, it’s to the point, and it’s ready to take your reservation. Welcome to the dot-booking era of travel.

7. Nike (.nike)

Nike just did it with .nike. Their TLD is like a digital sneaker—lightweight, streamlined, and perfect for running all over the web. Now, if only we could get a pair of virtual Air Jordans to match.

8. IBM (.ibm)

IBM, the OG of tech giants, has .ibm. It’s not just smart; it’s Watson-level smart. They’re using it to showcase their innovations, because when you’ve been around since the dinosaurs of computing, you’ve got a lot to show off.

9. Samsung (.samsung)

Samsung went ahead and claimed .samsung, because why not? They’re already in our pockets, our living rooms, and our kitchens—might as well take over the browser bar too. Next up, .fridge and .phone?

10. Oracle (.oracle)

Oracle’s .oracle TLD is as mystical as it sounds. The future of cloud computing and database management is now just a dot-oracle away. Maybe they’ll predict the next big thing in tech—after all, they are the Oracle.

.Brand TLDs Are Changing the Game and Owning the Internet

These companies are not just enhancing their brand identity; they’re carving out their own pieces of the internet pie. With personalized web addresses, they’re making it clear who’s boss in the digital landscape. So next time you see a .brand URL, you’ll know it’s more than just a domain—it’s a brand staking its claim on the coveted real estate of the net.

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