How EggCartons.com Helped Sarah Moore Crack a $50M Business
In the world of online commerce, there’s a secret weapon that can separate a successful businesses from one that’s struggling to gain traction. It’s not just marketing, funding, or a genius growth hack—it’s the domain name. And Sarah Moore’s insane journey to acquiring EggCartons.com is a masterclass in why premium, long-tail domains can be the key to unlocking serious business potential.
The Story of EggCartons.com—And Why the Domain Mattered
Sarah Moore wasn’t your typical eCommerce entrepreneur. She wasn’t an egg industry insider, didn’t have a background in packaging, and wasn’t sitting on a pile of VC cash. In fact, the biggest asset she had to her name was a 2012 RAV4.
But what she did have was an obsession with buying a business—specifically, one she could acquire with zero dollars down. So, she got to work.
For 1.5 years, Sarah and her 50 unpaid Craigslist interns (yes, really) sifted through over 400,000 private companies in search of the perfect business. She sent out thousands of faxes—some of which featured a grinning photo of herself in a sweatshirt that said “I want to buy your business”—just to get owners to respond. Eventually, she landed on EggCartons.com, a niche business that had been profitable since 2001.
The domain itself was a huge part of what made the business attractive:
- It had high-intent search traffic—people looking for egg cartons found EggCartons.com first.
- The founder had also purchased 100+ similar domains (eggcartins.com, eggcarton.com, etc.), making it nearly impossible for competitors to outrank them without pouring a ton of time into content, SEO and link building.
- The name alone gave the business instant credibility and market positioning.
Sarah secured the purchase using an uncollateralized loan for 75% of the price and a seller-financed note for the rest—meaning she acquired the company with zero personal capital. A bold move. But here’s the question: Would she have made that move if the business had been built on something like BestEggPackagingOnline.biz instead of EggCartons.com?
How This Story Was First Discovered
For a long time, Sarah Moore’s story was completely under the radar. She had done no interviews, no podcasts, and no press about her journey. The only hint of her acquisition was a tiny blurb buried in a business database—but no one had truly uncovered the full story.
That changed when Shaan Puri—entrepreneur, investor, and co-host of My First Million—went on a mission to learn more. He came across the blurb about Sarah and, unable to find more details, cold-emailed her a Google Doc full of questions. To his surprise, Sarah filled it out, giving him a detailed breakdown of how she bought EggCartons.com with no money down.
Shaan loved the story so much that he featured it in his 5 Tweet Tuesday newsletter and later invited Sarah to share her full journey on My First Million. That interview remains the only major public deep dive into how she pulled off one of the wildest business acquisitions in recent memory.
Sarah has intentionally kept a low profile, avoiding social media and public attention. Outside of her conversation with Shaan, there’s virtually no other media coverage on her story. But thanks to that one interview, her journey has inspired thousands of entrepreneurs who now see niche business acquisitions—and premium domains—as serious opportunities.
The Power of Owning a Corner of the Internet
A premium domain isn’t just a URL—it’s an instant trust signal. Before Sarah even took over, EggCartons.com had a massive advantage simply because it owned its niche online.
Their wide ranging customer-base didn’t have to guess where to buy egg cartons—they went to the most obvious place. From small-scale farmers and large distributors, to households and small businesses, eggcartons.com supplied companies with packaging for a variety of products—including hardware parts, food, bath bombs, and even "critters".
That’s the power of a premium long-tail domain:
- Built-in SEO: The domain naturally ranked high because it was the exact search term customers were using.
- Instant credibility: If you’re looking for egg cartons, where are you going—EggCartons.com or some random store on Amazon?
- Competitive moat: The domain gave Sarah a barrier to entry that others couldn’t easily copy.
Sarah didn’t have to build an audience from scratch—the domain was the audience. It positioned the business in front of the right customers before she even touched it. That gave her a massive head start in scaling the company.
The Lesson for Anyone Looking to Build or Buy a Business
Sarah Moore didn’t create EggCartons.com—she recognized its strength and executed on it. And that’s a lesson for anyone looking to carve out an opportunity online.
Premium domains aren’t just fancy web addresses; they’re digital real estate that can anchor an entire business. Today, EggCartons.com does nearly $50 million in revenue, and a big part of that success can be traced back to the strength of the domain.
Sarah’s story proves that great domains unlock great opportunities. And guess what? The internet is still full of untapped, highly specific, high-value domain opportunities—niches waiting to be cornered. But it’s not enough to just own the domain. You have to do what Sarah did: follow through, execute, and build something real on top of it.
So, next time you’re thinking about launching a business or buying one, ask yourself: Is there a premium long-tail domain that can give me a head start? Because in the game of online commerce, the right domain doesn’t just set you apart—it can set you ahead.
